My very dear friend Amanda is my biggest cheerleader. Amanda has been so encouraging and keeps insisting that I can sell my bags, I’m always a little sceptical thinking she’s just biased because she’s my friend. But there’s a little part of me that keeps thinking it would be so fab if people were to buy my bags and maybe just maybe that might be a possibility! I started thinking of a name for my brand (ooh get me, “BRAND”) maybe getting a little ahead of myself, but you have start somewhere. I eventually come up with essj. It’s a play on my old initials which used to be sj. So we then decided I needed a website and as essj.com has gone we had to re-think and my husband came up with essj creative.com. This was available and we nabbed it.
I then looked into labels for the bags, found a site which let you play with fonts, motifs and colour. I settled on a design and ordered some. This is still a work in progress and subject to change.